The Whoop-Up Trail Days celebration was started in 1939 as a "Days of 49" type celebration with a colorful western themed parade and gambling. This idea "caught on" and grew for several years, pouring a lot of money in the coffers of the sponsors. All of these funds were put in a trust and used only on community betterment projects. While the rodeo has changed over the years, the best traditions remain strong.
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